Held from 20 to 22 March, Somerset Storyfest is Australia’s largest youth literature festival and the Gold Coast’s only major, annual writers’ festival. The three-day festival features a host of interactive sessions, workshops and events with highly acclaimed authors, illustrators and writers from across the country.
In this two-hour workshop, you will learn the difference between marketing and PR and create a communications plan for your business from start to finish, so that you can use PR as a tool for long-term business growth.
We’ll work on establishing key communication objectives, brainstorm media angles and creative tactics to get your business in the media, identify the types of publications your customers are consuming and put together an action-plan that will deliver results.
You will leave the workshop armed with knowledge around what you need to create a powerful and effective communications plan, plus you will receive a few handy PR tips and tricks to make sure you ace it out there!