Experience Oz is Australia’s largest online tours and attractions provider, covering over 50 regions across Australia and New Zealand, offering over 3,000 experiences across both countries. In 2018, Experience Oz launched a nation-wide search for the ‘7 Wonders of Australia’.
Puzzle PR was commissioned to drive national publicity for the campaign, educate the country about the ‘7 Wonders of the World’ campaign, drive votes and visitation to the company’s website and generate positive regional, local, state, national and international media coverage for the brand.
Puzzle PR generated over 320 positive stories for the Experience Oz ‘7 Wonders of Australia’ campaign across the country and over 65,000 Aussies voted for the ‘7 Wonders of Australia’. Campaign highlights included securing an exclusive announcement on leading, national Australian breakfast show ‘Sunrise’, who announced the official ‘7 Wonders of Australia’ to the Australian public live on TV. Additional highlights included securing national and international coverage across the Daily Mail UK, Lonely Planet, News.com.au, Sky News, The Australian and MSN.com.au to name a few.
Somerset College is one of Australia's leading independent education providers. Puzzle PR manages the College's ongoing PR & Social Media Campaigns, with a focus on achieving positive, consistent media coverage and engaging, on-brand content for its social channels.
Recent highlights have included hosting media days for four international teams that utilised the College's world-class sporting facilities to train ahead of the 2018 Commonwealth Games (GC2018), announcing industry results, profiling students and keeping the College front-of-mind with media and various stakeholders.
The Somerset Celebration of Literature is Australia's leading youth literature festival, and the city's very own writers' festival. Puzzle PR manages the PR & Social Media campaigns for the annual festival, with a focus on driving visitation to events across the three-days, raising awareness for literacy skills and engaging the wider-Gold Coast community.
Highlights from the campaigns have included bringing to life a pop-up library on the beach, as part of a consumer activation suggestion by Puzzle PR. The pop-up library sees thousands of books be set free on Surfers Paradise beach each year, dozens of volunteers and thousands of punters visit the activation, two weeks ahead of the city's annual writers' festival. The pop-up library has evolved over the years with plans to take over the city. Other highlights have been a host of positive stories written and broadcasted over the past two years, profiling authors and highlighting the success of the festival.
In 2017, Puzzle PR helped launch the Gold Coast's first entrepreneurship festival, catered to students, children and adults alike. The festival brings together a host of the state's best entrepreneurs for two-days of sessions, workshops and networking on the Gold Coast.
Puzzle PR helped launch and promote the festival through an intensive media relations campaign, which saw 50+ stories written and broadcasted within local media publications. A strategic social media campaign was also executed in the lead-up to and during the festival, driving interest and visitation to festival events.
The Gold Coast Film Festival (GCFF) is a major annual event which celebrates and promotes all aspects of film and filmmaking in Australia. The festival attracts a stellar line-up of filmmakers including Isabel Lucas, Kellan Lutz, Jan Chapman, David Stratton, John Jarratt, Temuera Morrison, Gracie Otto, Hunter-Page Lochard and more.
Puzzle PR was commissioned to manage the national publicity campaigns for the GCFF for two consecutive years in 2016 and 2017. Highlights included launching film tourism on the Gold Coast with Australia's first movie locations tours, hosting and managing a press junket and red carpet for the Australian premiere of The Osiris Child, promoting Chauvel Award recipients Claudia Karvan and Deborah Mailman with select media, launching the Gold Coast's first floating cinema to media and generating 650+ positive media stories, reaching an estimated audience of 144,774,822 people with GCFF messaging.
Lucas Proudfoot is one of Australia's most versatile performers and performs a contemporary Indigenous cultural education show called Circular Rhythm to over 200,000 school children, corporate delegates and tourists across the country each year.
Puzzle PR worked with Lucas to help launch the release of his six-part adventure book series called The Proud Foots to the Australian market. The book series, which was created in collaboration with former Disney illustrator David Hardy, was promoted through a strategic media relations campaign across the country. Puzzle was also engaged to assist with the strategic planning behind The Proud Foots brand and developed a series of corporate materials for partnership collaborations.
Art Post Uki is a 109-year old heritage listed post office in Uki, which recently underwent a $100,000 facelift. Art Post Uki now features a roving art exhibition, espresso bar and soon-to-be coffee roaster within the space and launched a host of initiatives to help support home-grown talent and foster job opportunities within the local community.
Puzzle PR was engaged to help launch the refurbished property to the local market and tell the story of this iconic establishment through a media relations campaign.
HETC International Hospitality Management School is a new hospitality management school, imitating a high-end hotel on the Gold Coast, which is set to shake up the country’s hospitality industry. The first of its kind in Australia, the school is a dedicated, purpose-built hospitality management school with no classrooms, featuring a host of state-of-the-art training stations designed to provide students with a new, innovative and engaging approach to training and learning.
Puzzle PR helped to successfully launch HETC to the market and generate hype and interest within the industry through a strategic media relations campaign.
Pet Wellness Centre is more than just a vet! Based out of Burleigh Heads, the centre aims to improve the wellness of our humans and community through the wellness of our pets and offers a full range of veterinary services, plus a highly qualified and experienced Animal Behaviourist, a Holistic Pet Therapist and a Canine Physical rehabilitation Technician.
Puzzle PR was engaged to promote the 2017 annual Pawsome Christmas Party at the Pet Wellness Centre through a media relations campaign. Highlights included successfully achieving positive pre and post-event media stories encouraging visitation and building the brand's profile.